Nomad Online

Quiet luxury and why it makes me sad


The things you learn trawling through the internet whilst waiting for your husband to come home from work.

It’s a term coined by brands who sell Egyptian cotton t-shirts for £100 with no logos, black caps that retail for more than £500 for people who buy £20,000 bags only to trash them.

It’s fashion that doesn’t scream at you. Ordinary plebs won’t know, but if you’re wealthy enough, you’ll know these brands.

Please don’t ask me what they are. My fashion aesthetic is shouty. And high street cheap. It doesn’t take itself too seriously and I like it that way.

I found the deep dive into #quietluxury a little depressing. Especially the elitism attached to a lot of its marketing.

Please don’t get me wrong. The style is beautiful and elegant. Understated. Refined. If people like it, they should go for it. Enjoy it. There is nothing wrong with dressing that way.

I just wish some would leave the snobbery behind.

God has blessed some people with immense wealth. But there are also people struggling to find a safe place to sleep for the night. And they are made in God’s image too – worthy of love and care.

I find it comforting to know that we have a great leveller in Christ. We are all fallen and his good news is for the rich as well as the poor.

And one day, this “I’m better than you because (fill in blank here)” nonsense will stop.

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April 2023
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